What is Schema Mark Up and why is it so important for SEO?
Founded by Google, Microsoft, Yahoo and Yandex, Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.
Google and other search engine crawlers try to understand what’s on your web page based on what elements you have like H1 tags and meta titles and descriptions, but schema was specifically created for the search engine crawlers to help better understand what exactly is on the page.
With schema markup you can provide specific details about the page like the product name, a brief description of that product, the cities and areas that you serve, your location and your phone number.
Below are a couple of free examples of Schema Mark Up you should be using for 2021.
Local Business Schema Mark Up
Local Business mark up is perfect for all small businesses. You can tell Google your address or service area, the phone number customers can contact and a brief description of what products or services you offer.
This information will be the first thing Google’s crawlers will read when they hit the page. So we no longer have to pray and hope Google understands what services we offer, we can specifically tell them before reading any content on the page.
Product Schema Mark Up
Product Mark Up is crucial for anyone selling products online. This mark up allows you to give a price, review rating, full description and pricing for each product you sell.
There are a ton of other mark ups available. After writing your code, go to Google Rich Results Tester and test your code before placing on your website. Contact us today so we can get start improving your search results now.